As a marketing person I look at things. I look at commercials, I look at posters on the street, etc. I may not look at them in the same way as a non-marketing person would, but I think in this case it doesn’t matter how you look at it, it’s a fail nonetheless.

Commercial posters like this are supposed to be made attractive so that people will come running to your store / shopping center. So when I passed this poster on the street, rather than getting excited to get there my jaw pretty much fell in my lap, because it’s so disgusting…’

Kluuvi shopping center ad. Copyright by and courtesy of the genius AD/Design agency that came up with this.

I was in the car, so I didn’t have time to read all the small print. It may just be that this is a (bad) joke or a poster for an animal protection group, but I don’t think so. It may be that they try to convey the message that they are environmental/animal friendly with what they offer.
But what I see is a big header “Eat & Joy” with a picture of a terrified cow that smells the rancid smell of fear and death of his fellow cows in the slaughter house and the realization that his/her fate is exactly the same. I don’t feel at all inclined to come Eat & Joy in Kluuvi after seeing this poster.
It’s tasteless and totally misplaced in my opinion.

But hey… Whatever floats your boat. Maybe Kluuvi is aiming exactly at the people who get off on these kinds of images.