Having been in the graphic business for over two decades, I look at things differently than your average guy would, I guess.
And I’ve seen quite a few weird and bad Photoshop jobs pass my desk.
Sometimes you wonder “but… but… HOW??? WHAT were they thinking??” Also sometimes you look at something and you simply KNOW there’s something odd, but you can’t really put your finger on it, because it’s not all THAT clear from the start.
Yesterday I was flying from Denpasar to Manila, a 4 hour flight. Cebu Pacific (excellent company, I’ve flown with them many many times!) has their own in-flight magazine, as many carriers do, and of course there’s plenty of advertising in it. I finished my book, so I had plenty of time to scrupulously go through the whole magazine. And really, when you look at things closely, there’s a surprising amount of really shitty Photoshop work out there.
There was one with a swimming pool, where people and chairs were copy-pasted in, with reflections and shadows in every which (wrong) way, dwarfs and giants living harmoniously together, there were really REALLY bad masking jobs, and so on.
I picked out one of many for you that caught my eye specifically.
This one, supposedly a very upscale real estate company, hired one of Philippines’ most famous models to pose in their imagery. Look how she’s holding on tight with one hand on the railing of the speed boat and with the other hand on the glass of wine.
Oh, but hang on…
Real estate advertisement, copyright belongs to the respective owners.
Snapshot of the advertisement page in Cebu Pacific Air’s in-flight magazine.
Details of the real estate advertisement
So basically every element in this adverts is copy-pasted to make this composite of images. And it’s done badly.
I kept on snickering when I paged through the magazine. The people sitting next to me probably thought I was pretty weird 😀
