All posts tagged offer

I don’t know if it’s a typo, or if “they” really think everyone’s a total stupid idiot, but I run into these kind of things actually quite frequently.

Advertisement in Runners World

Advertisement in Runners World, credit to those whom deserve it (not me).

So this is an ad from the Dutch version of Runners World, a magazine aimed at the athletes who spend their time running.
The thing I was laughing about was the black and blue text above the Polar watch:

Abonneer je nu voor slechts € 59,95* een jaar lang op Runner’s World en ontvang een Polar FT2 trainingscomputer t.w.v. € 59,95 cadeau!

That means as much as “Subscribe to Runner’s World for a year now for only € 59,95 and receive a Polar FT2 training computer valued € 59,95 as a gift!

Now that in itself would be totally fine, totally generous. But notice the little asterisk (*) after the blue € 59,95? That always means that elsewhere on the page is a reference to that asterisk with a but, an or, conditions, other prices, etc. etc.
And surely, just under that piece of text is an asterisk with a reference, stating

* In plaats van € 50,00

And that short line means “* Instead of € 50,00”. See why that makes me laugh? You’re getting a great offer for a year subscription, which costs you € 59,95 and the normal price for that same year subscription is € 50,00. So basically you’re paying € 9,95 for that gift they’re offering (of which I doubt they paid a dime themselves, it’s probably sponsored by Polar for a full page advertisement). That’s kind of… sneaky, isn’t it?
Oh, and then there’s still the little bit of information under the watch, saying

Actie geldig zolang de voorraad strekt.

And that means that this offer is valid as long as they have these watches in store. Wouldn’t be surprised if they only got a handful. Polar surely wouldn’t have sponsored them with a box-ful of these watches for that full page advertisement.


Years ago I posted a few of these on my other blog.
Check these out:

Fantastic Dell offer

Fantastic Dell offer. New laptop, from 1.099 for 1.189


Product advertisement from former supermarket chain De Boer

Product advertisement from former supermarket chain De Boer

I guess the Dell one is clear, even if it’s in Dutch. The ones directly above here are scans from a supermarket brochure. They all follow the principle 2 for 1, meaning buy one, get the second one for free.
So the first one, one liter of juice for 1.32 and you get the second one for free. And in really small font you see that the price per liter is 0.66. Meaning, you really pay for both of them. Same with the oranges. 1.5kg cost 2.49 and you get the the second one for free. And the price per kilo is 0.83. And the wine costs 4.66 per liter, but you pay 6.99 per bottle of 750ml and get the second one for free.

(Sure sure… you can also debate that the price per is calculated AFTER the discount, but it’s still a very clumsy way of promoting your products, isn’t it?)

A week and a half or so ago I was contacted by UK new agency Caters News with the request to give them some background information on one of my images, because they wanted to do a story on it. If you’ve been reading this blog, you may recognize the picture:

Siberian tiger leaping out of the water of a shallow pond

D200, ISO100, 1/1000 sec @ f/2.8, Nikkor 70-200mm

I of course happily obliged and I got to read the copy and with some changes (I did really tell them that tigers love water, but they haven’t changed the header of the article) I okay-ed it. A day or so later I got a mail from the contact person saying that probably it would take a week or maybe still a few before it was published on their website, because there was still another article running involving tiger(s). No problem for me.
It was a nice surprise to find a Google alert on my name (yeah, I have those) in the Daily Mail. It appeared that the agency had offered the article to several news papers and the Daily Mail was the first one to take it on. You can read all about it here!

I’ve got some stuff published before, but never this prominent in such a big paper, so I was quite excited.
You can imagine my increase in excitement when, that same evening, I got a mail from the Times, that they were also interested in doing a piece with the picture.
And you can imagine my excitement went sky-high, when the next day I got a mail from the agency telling me that the images were also published in the printed editions of – next to the Times – the Telegraph, the Mirror, and the Record.

Good stuff going on!
So jumping on the band-wagon, you can now order your own canvas print for on your wall.
Check out for details!